James Muir, President of SEAT

ID

235818

SHOOT DATE

23 Apr 2012

SHOOT LOCATION

Beijing, China

PRODUCTION COMPANY

SEAT

DESCRIPTION
Soundbite
SHOT LIST
SEAT showed the Ibiza Cupra Concept, the New Ibiza, the Leon and the Alhambra James Muir, President of SEAT: "SEAT is launching its brand in China this month. We have been working for over 16 months on a detailed plan to enter the Chinese market. First, with imports, cars built in Martorell, Spain, and imported into China" "China is a major part of our internationalization strategy to globalize the SEAT brand in the future"
USAGE RIGHTS/RESTRICTIONS
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