CUPRA Formentor Concept wins 2019 Automotive Brand Contest
- CUPRA Formentor concept named winner of the German Design Council’s Automotive Brand Contest, honouring the best automotive brand and design
- The brand’s high performance plug-in hybrid concept took the top prize in the concept category of the international competition
- The accolade is the second success in a row for CUPRA after its e-Racer was named the winner in the same category in 2018
The high-profile award, run by the German Design Council, honours the best automotive brand and design achievements in the industry. Judged by a panel of experts with backgrounds in the media, design and communications, along with those from universities.
It’s a second win in a row for CUPRA, after the brand’s e-Racer, the world’s first allelectric touring car, won the same award in 2018.
The Formentor’s expressive exterior is matched by its high quality interior, which provides a sense of modernity and sportiness, and gives a unique take on the feel of the CUPRA brand. The Formentor’s occupants are cocooned in a high-end interior that wraps around the driver and their passengers.
The Formentor is designed to take the brand into the future, and is the first vehicle conceived and created by the brand with 100% CUPRA DNA and carrying the brand’s distinctive new design language. Its high-performance plug-in hybrid powertrain kicks off the electrification of the brand and helps the Formentor concept meet requirements for performance and efficiency in a more natural and balanced manner.
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