A Smartphone on Wheels
· Cars will increasingly become an extension of the mobile phone, enabling permanent, safe connection
· Promoting sustainable mobility and anticipating driver needs are two future challenges
· Carsharing and shared use fleets are models of collaborative economy that will become trends in the field of mobility
Martorell, 23/02/2017. -On the threshold of the Mobile World Congress which opens next week in Barcelona, SEAT's Chief Digital Officer Fabian Simmer gives some insight into the trends in future mobility:
-Complete connectivity: Nowadays we are permanently connected to our mobile phone. The trend is to develop new technologies so that users do not lose this connection when they are driving. In the future, the vehicle itself will be connected, allowing us to improve the customer experience and offer new functions and services. For example, they will enable drivers to access email and socialmedia and continue driving in complete safety.
-Protect the safety of the driver: There will be more specific apps to be used inside the car in a safe manner. For example, calls can already be made without handling the phone by simply swiping a finger over the screen.
-Sustainable mobility: Can you imagine never arriving late for work because your car will guide you there in time? In the future, vehicles will have predictive assistants that help the user efficiently choose the best commuting route to take based on, for example, traffic or weather conditions, which will lead to more sustainable mobility.
-Parking: It is estimated that 25% of traffic in Europe's city centres is due to drivers who are looking for a place to park. A future trend are apps that detect free spaces, and they aim to reduce time and fuelspent on parking.
-Collaborative economy: Promoting the exchange of goods is one of the keys to the future. The trend in mobility will be carsharing among several users, getting access with digital keys on their smartphone. Digital apps forthis purpose will have increasingly greater impact.