Gems on Wheels
- SEAT and Ducati share a common tradition, passion for design and innovation as well as an extensive background in competition racing
- The combined 150 years of history of both brands are reviewed by Isidre López and Livio Lodi, the two men responsible for the SEAT and Ducati collections, respectively
- The SEAT Leon CUPRA, SEAT’s most powerful model, is the official car of the Ducati team in the recently begun MotoGP season
Accompanied by the guardians of the gems on two and four wheels in their respective historical collections, Livio Lodi and Isidre López, we take a look at the milestones defining the successes and track record of both companies:
-From the “Popemobile” to Casey Stoner: SEAT and Ducati have two collections that keep their tradition alive. SEAT’s Building A122 houses 263 vehicles, featuring race cars as well as several Vehicles that chronicle the history of Spain; like the 600 that put the country on wheels or the legendary “Popemobile” which was purpose built for the Pontiff’s visit in 1982. The Ducati museum in Bologna contains the brand’s most iconic models, such as the 125 Desmo GP, the first racing motorcycle, and the Desmosedici GP07 with which Casey Stoner won the World Championship in 2007.
-On the podium: In addition to designing and manufacturing utility vehicles and street bikes, both companies have a successful track record in the world of motor racing. Since 1970, SEAT Sport has won two World Touring Car championships (2008 and 2009), more than 25 rally titles and championships, and has organised successful single brand competitions around the world. Furthermore, Ducati has been competing in MotoGP for 14 years, winning 33 races, and 24 seasons in the Superbike World Championship, conquering 17 manufacturers’ world titles, and is present in several other national championships. In 2007, the team won the MotoGP World Championship with Australian racer Casey Stoner.
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Aditi ShorewalHead of Media RelationsUnited KingdomAditi.Shorewal@thenewsmarket.com+44 (0) 2076123991