Ibiza Next generation makes its international debut at the 2017 Geneva Motorshow
- The 5th generation of the new SEAT Ibiza will be presented to the world at the Geneva Motorshow 2017
- The new model kick starts a very special year for SEAT – sales went up by 16.5% in January
- The Leon CUPRACER Evo 17 and the new 300 hp SEAT Leon CUPRA will also have their chance to shine at the Motorshow
- Instead of the usual press conference, SEAT will host media using a new Press Talk format
“The new SEAT Ibiza embraces SEAT’s design DNA and ensures a fantastic dynamic performance”, says Dr. Matthias Rabe, Vice-President of SEAT for Research and Development; “with the new modular MQB-A0 platform the SEAT Ibiza rises to technologies from higher segments and in terms of comfort, it improves markedly its interior roominess and variability.”
It combines elegance and style, but never abandons its dynamic character. The new Ibiza is undoubtedly bringing about an increase in SEAT’s client base as well as improving the image of the brand, making it more aspirational thanks to its undoubtable qualities complete with a rounded, powerful design that ensures the car sits perfectly on the road.
The key aspect of the new SEAT Ibiza is certainly the fact that the fifth-generation model establishes the Spanish brand as one that is facing forwards and looking to the future. It shows key factors, practicality, intelligent technology and connectivity. The new Ibiza can include driving assistance systems already seen in the Leon and Ateca but certainly not common in this class (Front Assist and Adaptive Cruise Control ACC, among others) as well as coming with wireless charger and GSM signal amplifier.
In addition, the new SEAT Ibiza is 100% connected thanks to three options: Apple Car Play, Android Auto and Mirror Link. This certainly shows SEAT’s ambition to become a leader in in-car connectivity and in the development of new mobility solutions. All of this technology can be enjoyed for the first time through the integration of an 8-inch touchscreen.
The car also features Beats sound-system: the brand that with its premium sound entertainment brings energy, emotion and excitement to music lovers, changing the way they listen to music. It uses a digital signal processor (DSP), 6 premium speakers, 1 high-end subwoofer and an 8-channel with 300W amplifier.
In summary, the new SEAT Ibiza offers quality usually found in higher segments and is aimed at clients who not only know what they want and live with a young and dynamic spirit; but also at those that are looking for a more sophisticated touch that want the latest and most advanced technology at their fingertips in order to find simple solutions in their day to day lives.
The latest and most powerful member of the CUPRA family provides intensity, sportiness and dynamism but also more practicality and versatility thanks to the three versions available; 5-door, SC coupe and family ST. As a CUPRA always has to contain the greatest balance between passion and sense, a solid combination of sporty design, leading technology, comfort and outstanding dynamic behavior has been achieved like never before.
Together with the 300 hp Leon CUPRA, there will be a spectacular model on show in grey matt on the exterior, carbon fibre on the interior and aesthetic details in copper both outside and in. Of course, we are talking about the new SEAT Leon CUPRACER Evo 17; the competition version destined to be fielded in the TCR International Series. Available in two versions - one with DSG and the other complete with manual sequential gearbox - the Leon CUPRACER Evo 17 comes with the same engine as the street version, but will put out 350 hp (20 more than the 2016 version) and 420 Nm of torque.
Looking ahead to the new season, improvements have been made, such as the brakes (including its control system), having developed an ABS and ESC to improve feel and handling. The SEAT Leon CUPRACER Evo 17 is front-wheel drive with self-locking VAQ electro-hydraulic differential, 378 mm diameter front disc brakes with 6-piston callipers and 272 mm discs at the rear. In order to adapt to the driver or racetrack needs. Brake balance and anti-roll bar can be adjusted, as well as camber and toe of the front suspension (McPherson) and the height and camber of the rear suspension (multi-arm).
First up will be Luca de Meo, Chairman of the SEAT Executive Committee, who will deal with the current business situation and other corporate topics, also featuring Wayne Griffiths, SEAT Executive Vice-President for Sales and Marketing, who will provide a commercial company overview. The next pair will consist of Dr. Matthias Rabe, SEAT Executive Vice-President for Research and Development and Dr. Andreas Tostmann, SEAT Executive Vice-President for Production who will hold a talk about the New Ibiza and the MQB-A0 platform. On top of those, Alejandro Mesonero-Romanos, SEAT Design Director and Joaquin Serra, Director of Quality at SEAT: they will focus on SEAT distinctive way of designing and the importance of quality.
The press talks will be announced beforehand and will be given in English, German or Spanish, with a simultaneous translation system available in different languages. Each speaker will use a 27-inch tablet in order to present in the most flexible and most approachable way to the attendees.
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Aditi ShorewalHead of Media RelationsUnited KingdomAditi.Shorewal@thenewsmarket.com+44 (0) 2076123991