SEAT makes its way to the Geneva Motor Show in top form
- The carmaker delivered 39,900 vehicles in February, 25.9% more than in 2017
- In the first two months of 2018, SEAT sold 78,800 cars (+23.1%)
- Following its launch in Barcelona, the new CUPRA brand is introduced to the general public
- International debut of the CUPRA e-Racer, the world's first100% electric touring race car
- The SEAT Arona will be the first SUV worldwide equipped with CNG technology
Two separate worlds, SEAT and CUPRA, are exhibiting side by side to captivate visitors to their stands. CUPRA is making its public debut at this new edition of the Geneva Motor Show. The new brand was created for the purpose of conquering a new group of motor enthusiasts who are looking for a reinterpretation of the sporty essence by combining uniqueness, sophistication and performance. CUPRA aims to appeal to new customers who want to avoid entering in the luxury segment but at the same time want to feel special.
The brand is releasing two new models that will become major head-turners in Geneva. CUPRA is showcasing its ecological competition model, the CUPRA e-Racer, the world's first 100% electric racing touring car. This is a reflection of CUPRA's commitment to its competitive spirit, as it will continue to participate in championship racing and assume the skills carried out until now by SEAT Sport. With this fully electric model, CUPRA aims to lead the way to efficient racing, aware of the need to make progress towards furthering sustainability in all motoring aspects.
Alongside the CUPRA e-Racer, another sustainable SEAT model is making its debut in Geneva - the Ibiza 1.0 TGI FR, which reaffirms the brand's commitment to Compressed Natural Gas as a clean, efficient alternative fuel. SEAT has one of the most comprehensive CNG vehicle offers on the market, covering the urban, compact, and just a few months from now, the SUV segments with the upcoming launch of the Arona TGI. Arona will be the first SUV worldwide equipped with a CNG engine. Furthermore, with its launch, SEAT will become the Volkswagen Group brand with the widest range of CNG vehicles, offering less contaminating alternatives. CNG vehicles emit 85% less nitrogen oxide compared to diesel engines and 25% less CO2 than petrol engines, as well as eliminate nearly all suspended particulate matter.
SEAT is also presenting its latest developments in vehicle digitisation and connectivity in Geneva, which were recently showcased at the 2018 Mobile World Congress held in Barcelona. The most prominent is the integration of the popular song recognition service Shazam, which beginning in April will be operational in the brand's vehicles via the SEAT DriveApp for Android Auto. With this partnership, the company has become the world's first carmaker to incorporate this app and is taking a further step in its goal of providing its customers with an experience that is increasingly connected and safe.