• 03-MAR-2018

SEAT President Luca de Meo presents the latest novelties in a web videoconference

SEAT and CUPRA at the 2018 Geneva InternationalMotorshow

  • World premiere of the CUPRA e-Racer: the first 100% electric racing touring car in the world
  • Public debut of the new CUPRA brand as well as the new CUPRA Ateca in Geneva
  • The public will also be able to test SEArs DigitalCockpit and the integration of Shazam in its cars
Martorell, 02/03/2018.- A few days prior to the opening  of the 2018 Geneva International Motor Show, SEAT President Luca de Meo held a web videoconference  to introduce  the latest SEAT and CUPRA releases. The video is now available  at the SEAT-MediaCenter.

The company is in very good shape as it makes its way to the annual benchmark  international car event  For the second year in a row, SEAT is one of the fastest growing brands in Europe. After closing last year with its best results in the last 16 years, SEAT sales continue rocketing in January 2018 with double digit growth (20,4 %).

Forthe  first time, CUPRA, a special brand for unique people, will be presented to the general public.  This new brand, which will be integrated  in SEAT, is making its public  debut in Geneva to conquer the car enthusiasts attending the auto show.

At the CUPRA booth, the powerful, dynamic and exclusive CUPRA Ateca will be turning  heads. A unique model in its segment with 300 PS, the 4Drive all-wheel drive system and a new 7- speed DSG gearbox, which will powerthe car into a new age.

One of the main highlights at the CUPRA booth will be the CUPRA e-Racer, which will be presented as a world premiere at the Geneva International Motorshow. The CUPRA e-Racer will be a true motorsport car, delivering 300 kW of continuous power and up to 500 kW of peak power. And it will be the first 100%  electric racing touring  car in the world.

In the SEAT booth, the brand will present the new Leon CUPRA  R STwith  a 300 PS 2.0 TSI engine, the 4Drive all-wheel drive system and DSG gearbox, while the 5-door Leon FR will debut the 150 PS 1.5 TSI EVO engine. With regards to the SEAT lbiza, the FR model will be equipped  with the CNG-powered 90 PS 1.0 TGI engine for the first time.

SEAT's new Digital Cockpit will be one of the main novelties  at the Geneva International Motor Show 2018. The digital cockpit will be featured in the CUPRA Ateca, the SEAT Leon CUPRA  R ST, the Leon FR and the Arona. The Digital Cockpit is an instrument  cluster that has been designed  as an interactive  display. It has a modern and versatile design, gives a lot of functionality and is customisable to suit driver preferences.

Another new SEAT release will be the integration of Shazam in SEAT cars. This innovative music-recognition service, presented at the Mobile  World Congress a few days ago, will be available  in SEAT cars as of April. From then on, using Shazam will be an easy and safe experience for users while they are driving.

During the first press day, a press talk will be held by Wayne Griffiths, the Executive Vice-president for Sales and Marketing and Matthias Rabe, the Executive Vice-president for R&D. It will be about the new CUPRA brand and products. This press conference will take place on the 6th of March at 12:00 pm.