Ibiza, History of an Icon: "Making Of" Video Clip




Barcelona, Spain

General Views
The recent reveal of the freshly updated SEAT Ibiza represents the latest chapter in the long history of this popular car since its forebear was first presented at the Paris Motor Show in 1984.

Since its first introduction, the four generations of SEAT's compact family car have sold around 4 million units in total and in the process the Ibiza has become the Spanish brand's most popular model.

Throughout its life, the Ibiza has represented the youthful, dynamic spirit that has traditionally reflected SEAT's core values, as well as benchmark quality and driving enjoyment.

The Ibiza has always been designed, developed and produced at SEAT's home in Zona Franca and Martorell, near Barcelona in Spain. The connection between the brand's location close to one of Europe's most diverse, creative and dynamic cities and its brand values has always been easily identifiable in all four generations of the Ibiza.
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  • Julia Manns
    Account Manager & Head of Media Relations
    United Kingdom
    +44 (0) 20 7612 3991